
of customers say advances in AI make it more important for companies to be trustworthy.
say it’s important to know when they’re communicating with an AI or a real person.
admit to having been duped by an AI-generated person, believing it to be the real thing.


UneeQ is trusted by













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They use expressions, gestures, tone of voice, and body language to create feelings of friendliness, empathy, and excitement in the person. They reflect the personality traits that make us human, for greater engagement.
And with that power comes the responsibility to use it ethically; to help, not hinder, people. And to create only positive, safeguarded experiences that improve human life.

There are numerous ethical and legal standards we hold ourselves to and navigate in cooperation with our employees, clients, and partners. These include how we design digital human experiences to best represent certain cultures, how we protect our customers’ data, the safety standards we place around AI conversations to keep people safe, as well as the likeness and IP rights associated with “cloning” a real person into a digital human.
Our commitment is to create world-leading digital human projects that only enhance human capabilities – for the good of everyone. Our Five Laws of Ethical Digital Human Design gives an overview that you can also read here.

UneeQ digital humans will always be created to do no harm. This includes robust restrictions on forcing digital humans to perform tasks that reduce the quality of human life – such as being used in illicit or illegal activities, encouraging dangerous behavior, or to voice hate speech or disinformation.

The digital humans we design should never try to convince people they are real human beings. From the use of CGI over deepfakes, to providing verbal disclosure in conversation; we set this standard to protect both users and the reputations of the organizations for whom we build these experiences.

As much as possible, we strive to include input from a range of people and data in the digital human design process, particularly those from the cultures and communities we’re representing. Our projects will represent the diversity of society as a whole.

We’ll never release a digital human “clone” without taking the necessary legal and ethical steps to license the IP and likeness rights of the original person or rights holder. Obtaining consent is a fundamental part of this process.


Emma is an AI assistant for the City of Amarillo, built to help all residents access information with greater equity, in the language they’re most comfortable speaking.

Let this lifelike recreation of Groov co-founder, mental health ambassador, and All Blacks legend Sir John Kirwan guide you to better sleep and mental wellness via the Groov app.

UneeQ is trusted by













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