Our approach to ethical, responsible digital human design
We are committed to helping to build a world where digital humans bring out the best in humankind. For that, we have a set of AI ethics and values so our solutions help, instead of hurt or hinder.
Did you know?
of customers say advances in AI make it more important for companies to be trustworthy.
say it’s important to know when they’re communicating with an AI or a real person.
admit to having been duped by an AI-generated person, believing it to be the real thing.
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Why digital human ethics matter
Digital human interfaces are helping organizations of all types emotionally connect with their audiences – beyond what’s possible with other technologies.
They use expressions, gestures, tone of voice, and body language to create feelings of friendliness, empathy, and excitement in the person. They reflect the personality traits that make us human, for greater engagement.
And with that power comes the responsibility to use it ethically; to help, not hinder, people. And to create only positive, safeguarded experiences that improve human life.
How we ensure our digital humans meet ethical standards
There are numerous ethical and legal standards we hold ourselves to and navigate in cooperation with our employees, clients, and partners. These include how we design digital human experiences to best represent certain cultures, how we protect our customers’ data, the safety standards we place around AI conversations to keep people safe, as well as the likeness and IP rights associated with “cloning” a real person into a digital human.
Our commitment is to create world-leading digital human projects that only enhance human capabilities – for the good of everyone. Our Five Laws of Ethical Digital Human Design gives an overview that you can also read here.
The guiding principles of ethical digital human design
01. AI for good
UneeQ digital humans will always be created to do no harm. This includes robust restrictions on forcing digital humans to perform tasks that reduce the quality of human life – such as being used in illicit or illegal activities, encouraging dangerous behavior, or to voice hate speech or disinformation.
02. Transparency
The digital humans we design should never try to convince people they are real human beings. From the use of CGI over deepfakes, to providing verbal disclosure in conversation; we set this standard to protect both users and the reputations of the organizations for whom we build these experiences.
03. Co-design
As much as possible, we strive to include input from a range of people and data in the digital human design process, particularly those from the cultures and communities we’re representing. Our projects will represent the diversity of society as a whole.
04. IP and legal rights
We’ll never release a digital human “clone” without taking the necessary legal and ethical steps to license the IP and likeness rights of the original person or rights holder. Obtaining consent is a fundamental part of this process.
Ethical AI brought to life
City of Amarillo
Emma is an AI assistant for the City of Amarillo, built to help all residents access information with greater equity, in the language they’re most comfortable speaking.
Digital Albert Einstein
Working with Einstein’s rights holders, the Hebrew University of Jerusalem, we recreated the great scientist so new generations can interact and learn directly from him.
