Improve Resident’s
Access to City Information
Discover how the City of Amarillo leverages multilingual
UneeQ digital humans to improve access to local government
information and services.
Client Overview
Located in the Texas panhandle, the City of Amarillo, known for its rich cultural heritage and vibrant community, is a pioneering force in utilizing advanced technology to improve public services. With a commitment to innovation, Amarillo has partnered with UneeQ to improve how they interact with residents, ensuring more efficient, frictionless, and personalized experiences.
of City of Amarillo residents do not speak English at home.
languages for greater accessibility across communities.
access for residents to interact with a digital assistant in their native language.
Friction-filled government services reduce residents’ access to crucial information
The culturally rich City of Amarillo has the same challenges of many local and state government bodies. They have a broad responsibility of public services and scores of information that allows resident's to make the most of the city’s resources.
But access to that information can be full of friction. For instance, in a city where a quarter of the population don’t speak English at home, how do you ensure everyone has equal access to information and municipal services in a language they best understand? For that, the City of Amarillo employed Emma, a UneeQ digital human to better serve their growing community.
Multilingual digital assistant for City of Amarillo
City of Amarillo worked with UneeQ to create a custom digital human, powered by generative AI, and trained on their municipal information and services to communicate with residents in around 100 languages. The city’s community members can access information on their website through Emma in real-time –– anytime and in the language they find most comfortable speaking.
Emma can also navigate residents towards website information through natural conversation. So people with access challenges are not prohibited from paying their water bill, accessing library resources, and any number of other difficulties.
Meet City of Amarillo’s Digital Human, Emma
Emma is a late-30s Texan, born and raised in the City of Amarillo. Her upbringing shaped her into a patient, kind, and practical person, being a member of a tight-knit family and the eldest of three children.
Emma’s mother was a teacher at her high-school, and her father an agricultural worker. Through them, she learned to be dedicated, caring, compassionate, and driven. And from her younger siblings (her brother in particular), she learned responsibility and patience. Lots of patience!
In her spare time, Emma is an active part of her community, and even volunteers as a big sister to little girls in need of a role model. Her infectious enthusiasm for being a contributing member of her community was only accentuated when she became a mother herself. It’s this desire to inspire meaningful change that makes her perfect for her customer-facing role for the City of Amarillo – the city she loves.
Rich Gagnon
Chief Information Officer, City of Amarillo.
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