A skincare expert designed to help YOU
Eve is Kiehl’s first AI skincare expert. She guides shoppers to the right products to suit their skin type, all through friendly conversation.
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Client overview
The Kiehl’s story started 170 years ago as an old-world apothecary, rooted in expert skin advice and personal, face-to-face customer care. Almost two centuries later, the global skincare brand is investing in the same values. Kiehl’s is conscious of knowing their customers, meeting their ever-evolving needs and providing expert skin advice whenever and wherever it’s desired. It’s this focus that led them to digital humans.
interactions in the opening two weeks.
Customers praise how easy Eve is to use.
conversion rate increase for UneeQ AIs like Eve.
"The Kiehl’s story began as an old-world apothecary more than 170 years ago, rooted in high-quality customer service and expert skincare advice. As we look ahead to the next 170 years, we are conscious of meeting the needs of an evolving skincare consumer."
Enter Eve, a UneeQ skincare specialist
Eve is a digital ambassador the first AI skincare expert. From numerous in-store kiosks, Eve is able to interact with shoppers, answering their questions about Kiehl's famous range of cosmetic products.
Most importantly, Eve is able to guide users though natural, personalized conversation. She assesses the customer's skin type, before recommending products that would suit them, helping to build an effective skincare routine.
And she does all this with the professional care and attention synonymous with the L'Oréal brand.
Embodying a world-class brand
Eve is appropriately named for the world's first AI skincare expert. But she's so much more than that.
The UneeQ team designed Eve to represent the care and personal attention customers get when shopping in a Kiehl's store. She has a personality of professionalism and caring that comes through in her animation, expressions, and conversations.
She also dresses the part, with a Kiehl's emblazoned white coat synonymous with its retail store employees and the brand's historic roots as an apothecary.
From her looks to her voice and the way she interacts, Eve is the embodiment of the Kiehl's brand – professional, confident, and helpful, with a level of expertise that means anyone can achieve their skincare goals.
Mitch Goodall
Senior Digital Brand Manager, L'Oréal
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