Unboxed. Unmanned. Unrivalled.
Singapore's leading telecommunications brand employs Stella to be the face of Unboxed – its impressive unmanned 5G pop-up retail experiences.
Client overview
Singtel’s Unboxed stores, which you’ll find dotted around Singapore, may be a glimpse of tomorrow's physical retail experiences. These futuristic pop-up stores create a fun-filled shopping experience for customers, powered by state-of-the-art 5G technology. And while these stores are completely unmanned, customers still get a human experience thanks to Stella.
conversion rate across our digital human case studies.
improvement to engagement rates.
prefer speaking to a digital human than a chatbot.
Stella uses open-ended conversation to offer customers a 24/7, contactless and conversational experience. Customers can top up their cellphones or buy prepaid cards, sign up for Singtel mobile, fiber broadband or TV subscriptions, get instant SIM card replacements, and much more.
She communicates in a personal way, using natural language and a friendly personality. The flexibility of the UneeQ platform allows Stella's integration into the wider Unboxed store, so she can work seamlessly with many of the other cutting-edge technologies on offer.
Embodying a telco AI expert.
Stella was designed by the talented artistry team here at UneeQ – from her branded clothing to her looks and even the way she interacts. Stella is a truly UneeQ personality.
Her looks are an embodiment of the Singtel brand, portraying the professionalism, helpfulness, and approachability of Singtel staff. This ensures whether customers speak with her or a real person, they're always able to experience an authentic interaction that can only be delivered by Singtel.
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