Introducing UneeQ Sales Trainer: Your AI sidekick for sales roleplay success

Introducing UneeQ Sales Trainer: Our new AI sales roleplay platform, designed help sales leaders coach, mentor, and enable their staff like never before.

Published
April 23, 2025
by
Danny Tomsett
Updated
Introducing UneeQ Sales Trainer: Your AI sidekick for sales roleplay success
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It’s been 25 years since I started my career as a pre-sales engineer. It’s safe to say, after what seems like a lifetime of learning and improvement, I’m better at it now than I was back then.

But you can’t gain two and a half decades of experience overnight; you have to try, learn, make mistakes, win some and lose some.

The losses make for great lessons, but it still pained me to see my reps making the same mistakes. It’s such a tension between my time and an acceptance that if I’m not coaching and getting alongside their meetings then mistakes will be made. This has a material cost either way. 

This got me and the UneeQ team thinking: what if reps had a way to practice their sales chops, technical knowledge, and conversational skills without burning through their pipeline? What if they did that so that when it does matter on a real sales call, they’re more confident, knowledgeable, and ready to succeed?

I’d like to introduce you to a brand-new product from our team: UneeQ Sales Trainer – a new way for sales leaders to improve the performance (and reduce their expenditure) on training sales legends.

Introducing UneeQ Sales Trainer: your AI-powered practice partner

UneeQ Sales Trainer is an AI roleplay solution built on our leading digital human platform. At a high level, sales reps can roleplay one-on-one sales conversations with one of our realistic AI humans in real time.

Sales leaders set up scenarios that reps can expect on calls, build buyer personas, and establish hidden goals they want their reps to achieve.

Leaders and managers can then see analytics that let them get to know their team better – how they sell, how they speak, how they foster relationships – for better coaching and mentorship.

What makes UneeQ Sales Trainer different?

The UneeQ team has combined 10 years of simulation experience with digital humans with expert research and development, including extensive market validation, and building Sales Trainer into the product we’re launching today.

What makes it special is how it can uniquely help to solve a huge problem we discovered more than a year ago. The waste and inefficiency of sales training delivered around the world.

For instance, 75% of sales reps say they prefer to learn by having real sales calls. Admirable? Sure. But in the US alone, $20 billion is spent each year on sales training and enablement, only for three in four reps to say they prefer to essentially wing it.

$20 billion! That’s more than the annual revenue of most Fortune 500 companies. It’s also more than any other department spends on training its staff.

Perhaps an even bigger waste is the amount of churn sales reps experience as they practice, learn, and burn through their deal pipeline. Those real sales calls should be realistic calls, in a deal-safe roleplay environment.

UneeQ Sales Trainer is a way to train reps in the way they prefer – learning by doing. But because the conversations are with our sophisticated AIs, there’s no risk to your pipeline.

In our user testing, user recommendation improved 3x when training with a digital human. It’s fun, it’s gamified – and it’s highly effective.

Ready to level up your sales training?

To be great at anything, you must practice –– reps included. But they don’t have to practice on real prospects anymore.

If you’d like to learn more, our team has just published a free eBook on this brand-new world of AI roleplay sales enablement, which you can download here. In it, we run through what costly sales training challenges are now solvable with AI, and some best practices for getting your team training (and selling) smarter.

Or perhaps, like sales reps themselves, you prefer to learn by doing, getting hands-on with Unique Sales Trainer. I invite you to reach out to our team for a 14-day free trial.

Have fun, and our team would love to hear your thoughts.