The business world has never been more connected by technology and more disconnected from human experiences. Your mortgage adviser is now an online form; your bank teller an app, your retail assistant a chatbot.
Tomorrow will be even more digital-led as postal workers become drones, Uber drivers switch to autonomous cars and even drive-thru lanes become fully automated.
But will it also mean valuable human experiences will continue to drift away? Not necessarily.
Consumers are clear about what they want. Three-quarters globally told PwC they are looking for more human interaction even as technology improves. Almost half of the brands we surveyed are making their chatbots more human as a point of priority.
And yet, there’s no singular way to add more humanity into brand experiences. This webinar brings together preeminent thinkers in brand and marketing strategy to help carve that path – and look to a future where automation, speed, efficiency and human experiences all come together.