eBooks and guides

Educate yourself on digital humans with our free guides. Here, you’ll see everything from primers on digital human basics to independent customer research and guides for getting the most out of your new AI-powered friend.

What are digital humans?

Not that long ago, people served people. Your doctor, your bank manager, you customer support were all people. They solved problems with empathy and a smile, positively representing the brands they worked for.

But humans proved to be costly and unscalable, so businesses turned to digital means. Increasingly, you serve your own needs online, or talk to a chatbot about your health, finances or to solve your support requests. But where did the empathy, the experience, the brand and the smile go?

What happened to the human touch?

Digital humans are the only innovation today that pieces together the emotional connection of people and the speed and scale of digital.

And if you’re still unsure what we mean, our free eBook will tell you a lot more about making a huge leap in brand and customer experience.


Laws of ethical digital human design

Digital humans today play a part in how we live, work and manage our health, as we talk to, confide in and hold actual conversations with them.

Over the next few years, they’ll slip seamlessly into virtually every part of our lives to help us in countless other ways – that is, if digital humans are designed with a set of principles in mind.

The #5Laws have been created to bring out the best in our digital population, as well as deter real people from designing AI to mislead, to spread fake news and to cause other types of harm and distress.

Join the movement, support The Five Laws of Ethical Digital Human Design and get your FREE eBook and support pack filled with ways to show you’re an ally to the ethical use of AI and digital humans.