eBooks and guides

Educate yourself on digital humans with our free guides. Here, you’ll see everything from primers on digital human basics to independent customer research and guides for getting the most out of your new AI-powered friend.

What are digital humans?

Not that long ago, people served people. Your doctor, your bank manager, you customer support were all people. They solved problems with empathy and a smile, positively representing the brands they worked for.

But humans proved to be costly and unscalable, so businesses turned to digital means. Increasingly, you serve your own needs online, or talk to a chatbot about your health, finances or to solve your support requests. But where did the empathy, the experience, the brand and the smile go? What happened to the human touch?

Digital humans are the only innovation today that pieces together the emotional connection of people and the speed and scale of digital.

And if you’re still unsure what we mean, our free eBook will tell you a lot more about making a huge leap in brand and customer experience.

 

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Digital human best practices

As with any technology innovation you may be looking to launch, success comes down to understanding, strategy and implementation.

Digital humans are no different. You’ll want to understand the benefits and challenges, think strategically around determining success, and deploy to perfection. 

This best-practice guide unearths all of this and more, and introduces our four-pillar approach to creating amazing digital human experiences.

We delve into everything you need to know about giving your digital human a personality, building engaging conversation and planning for omnichannel deployment, all with a view to offering the end-user the best possible experience.

 

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Building a digital workforce

The latest statistics show that chatbot usage almost doubled between 2019 and 2020. And yet, 75% of people say they want more human interaction as part of the experience of being a customer, not less.

Those same people say friendly service is the third most valuable part of the customer experience, with convenience and efficiency the two most valuable.

In this eBook, we dive headfirst into how customers can have it both ways; Because digital humans are humanizing chatbots, enhancing them to create meaningful interactions rather than just simple transactions.

The eBook will help you build the foundations of a future-proof digital workforce. One which provides unparalleled customer experience via a mixture of human, digital human and chatbot interactions.

 

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Einstein’s fundamentals of marketing

Personality is an overwhelmingly successful part of top-of-funnel marketing. Think of the commercials you see on TV, heavily (sometimes solely) driven by the power of personality. But when you take that charisma, interaction and emotional engagement and use it throughout your marketing customer journeys – not just at the top of the funnel – magic can happen.

Using Digital Einstein as a case study, we drill down into the marketing performance metrics delivered by putting a well-known and beloved personality at the front of our marketing journeys. And we candidly share the impact he had across our entire funnel.

If you’re curious about the commercialization of virtual influencers, digital brand ambassadors and this new wave of humanized conversational AI, this eBook will help you prepare for what’s next – bringing the power of personality to your entire marketing strategy.

 

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Laws of ethical digital human design

Digital humans today play a part in how we live, work and manage our health, as we talk to, confide in and hold actual conversations with them.

Over the next few years, they’ll slip seamlessly into virtually every part of our lives to help us in countless other ways – that is, if digital humans are designed with a set of principles in mind.

The #5Laws have been created to bring out the best in our digital population, as well as deter real people from designing AI to mislead, to spread fake news and to cause other types of harm and distress.

Join the movement, support The Five Laws of Ethical Digital Human Design and download the FREE eBook below.

 

 

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COVID-19 digital human advisor

Not everyone can read or understand medical or government websites. In fact, health literacy is a significant problem across America, with roughly 22% of adults exhibiting basic health literacy skills.

As a result, when pandemics or the spread of infectious diseases occur, the lack of understanding and comprehension can often lead to misinformation, increased anxiety and higher stress levels across populations.

Sophie, our COVID-19 advisor, was designed to take some of the strain away from real people by answering some of the most common questions around the Coronavirus, pulling real-time and up-to-date information from trusted sources like the Centers for Disease Control and Prevention (CDC).

Get the full case study on Sophie’s creation, and how she continues to learn and adapt while providing relevant, timely information.

 

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