InstaMortgage
From concept to creation, Rachel launched in record time to transform the way people interact with the mortgage industry.
Background
Perhaps the most important purchase in everyone's lives is also one of the most complex, confusing and terrifying to make. From financial jargon to yo-yoing interest rates, even the financially literate can feel bogged down in the mire when taking out a home loan. Not only that, there's a huge amount of choice when it comes to deciding which lenders, terms and mortgage facilities you'll be signing up for for the next few decades. Mortgage advisers help – and they're now more accessible than ever before.
Solution
Rachel works for InstaMortgage (formerly Arcus Lending), one of the fastest growing mortgage brokerages in the US. With a friendly face, her job is to simplify the mortgage process for home buyers, giving them the confidence and clarity to make a positive, life-changing decision.
Around the clock, she answers customers’ questions, and can explain often-complex mortgage terms in plain language. As a digital human, she can never judge anyone for asking “silly” questions, making her the perfect virtual person to chat to if you need information, or to get the ball rolling on your next home purchase.
Results
Aggregated metrics from
our digital human projects.
2x
increase in online
conversion rate.
300%
increase in
customer engagement.
9/10
Users say a digital human
channel is easy to use.
