Digital Einstein: A genius for the AI era
On the 100th anniversary of Albert Einstein winning the Nobel Prize for Physics, one of the smartest minds and most recognisable personalities in modern history stepped back onto the world stage.
Background
The potential of digital humans and conversational AI is to provide people access to some of the biggest personalities and brightest minds in history – to speak to and learn from. Who better to start with that Albert Einstein? In partnership with the Hebrew University of Jerusalem and Greenlight Rights, we brought the great scientist back to showcase his life and work to a whole new generation of people.
Solution
Digital Einstein is a lovingly recreated version of his namesake, using cutting-edge CGI and animation to “clone” him down to the most subtle movements. As an AI, he can recount tales of his life and core works, give you a daily science quiz or tell you one of his favorite jokes. As always, he’s here to teach, inspire and engage.
Outcome
350k
questions answered by
Einstein in his first
two weeks.
350%
increase in website
traffic after Digital
Einstein's launch
68%
of users say they would
definitely speak to
him again.
