UBank

Meet Mia – the home loan extraordinaire for one of Australia’s leading online banks.

When it comes to making important life decisions, like buying your first or next home, you need that little bit of extra support, care and attention. 

Meet Mia, the world’s first digital human home loan assistant, who works for one of Australia’s leading online banks – UBank. 

Mia meets with UBank customers to walk – and talk – them through the home loan application process. Instead of leaving customers to self serve and do everything themselves during this sometimes stressful time, Mia answers questions as they come up, in real-time, interacting naturally through open-ended conversation and serving virtually infinite numbers of customers at once, 24/7.

And she does so with a supportive smile, a friendly face and her lifelike Aussie personality.

“By bringing Mia to life, we’re giving customers a whole new way to interact with their online home loan application and completely challenging the perception of a digital bank,” says the CEO of UBank.

With Mia, customers don’t have to choose between fast, autonomous online help or face-to-face support; they get both, whenever they need it.