One of the most rewarding experiences of working at UneeQ is when we get to see the amazing ideas and imagination of creators who are innovating with digital humans

As soon as you “get” that digital with emotional connection leaves lasting impressions – whether that’s beneficial for customer experience or in areas like mental health – your mind starts seeing the varied ways digital humans can help.

To give every child in the world a personal tutor; to give every lonely elderly person some company; to give those who struggle understanding their finances an advisor who can explain complex terms in plain language, as many times as they need; or even to bring a smile to life admin. 

Once you start imagining what’s possible today, you start to see a brighter future of human-to-machine collaboration for tomorrow.

But to get the brightest possible future, we also need to start having conversations about what we don’t want to see, too.

The Five Laws of Ethical Digital Human Design

We’ve already seen artificial intelligence used in ways that don’t show the best side of humanity through technologies such as deep fakes and the spreading of misinformation.

We know that AI technologies like digital humans are only as good as their designers. Without a good principle-based framework, human biases and errors of judgement are likely to creep in.

That’s why at UneeQ, we started what we think is an important conversation – by creating the first Five Laws of Ethical Digital Human Design

If we want to continue creating digital humans who help society (while restricting the creation of AI that could cause harm, misinformation and emotional distress) we need to co-create guidelines. The first five of these are:

  1. Honesty and transparency: Digital humans can be the antithesis to deep fakes by never pretending to be what they are not.
  2. AI for good: Digital humans should always be designed with the purpose of helping, not harming.
  3. Privacy: Digital humans must always respect the privacy of those they interact with.
  4. Respect: Digital humans should be designed to promote respectful behaviors.
  5. Co-design: Digital humans must be co-designed to avoid bias and promote diversity.

These five principles are based on UneeQ’s years of experience designing digital humans, with input from our staff, partners, clients and others in the AI industry – but it’s just a start.

Make your mark on the future of AI

We’re calling upon the technology, artificial intelligence, digital human and business communities (or anyone else with innovative ideas) to get involved in the conversation and start shaping it together.

These “laws” aren’t complete; there are principles we’ve surely yet to touch upon. We encourage you to flex your imagination and add to them, so we can build a brighter future of AI together.

You can comment on social media using the hashtag #5Laws as a simple way to follow the conversation. And, as of today, you can join our LinkedIn group Ethical Digital Human Design, where we can have deeper conversations and co-create the next wave of principles 

For our part, you’ll see UneeQ’s experts weighing in with their own views and insights, and should you sign up, we’ll keep you afloat of how the #5Laws evolve, expand and progress.