The digital human wave is swelling. On 7 January, Samsung-funded start-up STAR Labs announced its new artificial human project, NEON, to the world at CES 2020.

And, by doing so, they’ve joined the party of big brands innovating with digital humans as a technology.

The UneeQ team are currently at CES 2020, with our CEO Danny Tomsett presenting on how “bots are becoming more human” in the FinTech and retail industries.

Which means we’ve seen a prototype of NEON in action. And while the look, sound and animation are far from the finished product, and what the marketing videos show at this stage, we’re excited that more people are becoming aware of what happens when you give your AI a face, a body, a voice and a personality.

Because, let’s not forget: we’re not all waiting for digital human technology to launch with NEON in perhaps 12 months’ time – it’s already here for those that want to innovate with them today.

“Artificial humans” are ready today

STAR Labs CEO Pranav Mistry explained at CES 2020 how NEON digital humans will one day be “service representatives, financial advisors, healthcare providers or a concierge” in the “near future”.

We’re proud to say UneeQ digital humans are already doing a great job being employed in these very roles by some of the world’s most innovative brands.


  • Shoppers at Noel Leeming in Auckland can find what they’re looking for or get product information from Nola, a digital human customer service specialist.
  • Customers of Ubank can chat with Mia, a digital human home-loan expert, any time of day.
  • Health insurer Southern Cross in New Zealand have employed Aimee to talk to the public online when they have related questions.
  • Visitors and residents of the luxurious Pace of Carnegie apartment complex in Melbourne, Australia, can speak to Mel, a UneeQ virtual concierge. 

It’s great that NEON will bring more digital humans to the party when it launches in the future. But the need for humanizing digital channels exists today, and we’re glad to be already riding the wave.

And, of course, if you’d like to know more about digital human technology and how it’s used today, just let us know.